How it all Started

It started with “bootlegging” pickles out of a converted room in Chaim Davids’ home in Efrat and a Facebook page as a front for the business. The Pickle Man filled the room with plastic barrels and started peddling his wares anywhere he could – delivering all over the Gush, Jerusalem, at Food Festivals and soon added Tel Aviv and Ra’nana as well.

When the pickles really started to take off, it was time to open a storefront – The Prohibition Pickle Deli – tucked away in the Kinyon on Tzomet Hagush. There, customers could walk in, drink a l’chaim, taste a pickle and order from an ever growing menu that now started to include other Ashkenazi favorites like house-cured deli meats and herring.

Deliveries were still being made to a growing list of cities and towns. As the delivery business grew, the Pickle Man decided to take a bold step to scale the business up. The store-front was closed and the operation moved to a warehouse with a large commercial kitchen space. The goal: Make mouth-watering Ashkenazi soul food available to every home in Israel. Since then, prohibitionpickle.co.il was launched and deliveries are being made to 22+ locations around Israel.

Meet The Pickle Man

Since the age of sixteen, when I first set foot in a commercial kitchen, I’ve been charmed by the Food & Beverage industry, by service and hospitality. As a kid, I idolized the artisan who rebelled against the industries and continued to craft his goods by hand while the world moved to machine. It’s exactly this conviction that drives how I view Food service and sales today. We don’t sell, rather produce – with the best ingredients while creating an environment where people want to buy. After a colorful career in restaurants, wineries, breweries, butcheries, and cooking for private events, I’ve acquired a solid skill set that allows me to move comfortably through a wide range of facets in food service. After years in production and mastering the logistics of the BOH (back of the house), I set out to learn the business of food product production, marketing and distribution. In recent years I developed two unique products, from R&D through the finished product, down to the marketing and distribution. These working prototypes opened the world of business to me, and enriched my scope of our industry’s reach.